Engagement Rate Calculator

Find a social media engagement rate.

Engagement rate (%) 4.5

Formula: rate = interactions / followers * 100

Step-by-step with your numbers:

1. Values used:

2. Total interactions = 450

3. Followers (or reach) = 10,000

5. Engagement rate = 4.5%

Did we solve your problem today?

Engagement rate measures how actively your audience interacts with content.

The math behind it

rate = total interactions (likes + comments + shares) / followers x 100.

450 interactions from 10,000 followers is 4.5%.

What is a good rate?

Often 1-5%; smaller accounts tend to see higher engagement rates.