Customer Retention Rate Calculator

Retention rate.

Retention rate (%) 80

Step-by-step with your numbers:

1. Values used:

2. Customers at end = 480

3. New customers acquired = 80

4. Customers at start = 500

5. Retention rate = 80%

Did we solve your problem today?

Retention rate = (end − new) ÷ start.

FAQ

Good rate?

Above 90% annual retention is good for many sectors.