Finance

CAC Calculator

Customer acquisition cost.

Calculated Output

CAC ($) 250

Step-by-Step Breakdown

1. Values used:

2. Sales & marketing cost = 50,000 $

3. New customers = 200

4. CAC = Sales & marketing cost / New customers = 50,000 / 200 = 250$

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Frequently Asked Questions

CAC vs LTV?

LTV should be at least 3× CAC.