Click-Through Rate (CTR) Calculator

Find click-through rate from clicks and impressions.

CTR (%) 2.5

Formula: CTR = clicks ÷ impressions × 100

Step-by-step with your numbers:

1. Values used:

2. Clicks = 250

3. Impressions = 10,000

5. CTR = 2.5%

Did we solve your problem today?

CTR measures how often people who see an ad click it.

The math behind it

CTR = clicks ÷ impressions × 100.

250 ÷ 10,000 → 2.5%.

Good CTR?

Varies by channel; search ads often see 2–5%.